Refersion, a performance marketing platform, has launched Amazon Connect. Refersion says its the first-of-its-kind affiliate marketing solution for eCommerce brands on the Amazon Marketplace. There are 1.9+ million selling partners on Amazon and 500,000+ brands worldwide enrolled in Amazon’s Brand Registry Program.
Refersion’s new integration allows Amazon brand-registered merchants to manage affiliates. They can also publish promotions of their Amazon storefront products within the Refersion platform. The solution is designed to address growth needs for eCommerce brands selling on Amazon and direct-to-consumer (DTC) platforms like Shopify. Amazon Connect by Refersion is the only end-to-end affiliate marketing platform that integrates with Amazon Marketplace and DTC platforms.
“ECommerce brands that sell on Amazon typically overspend on promotional services to boost product sales with pay-for-exposure rather than pay-for-conversion. This means ROI is not guaranteed,” said Michele Harman, Product Marketing Manager at Refersion. “By adding Refersion’s audience of affiliates and publishers based on performance-based conversions. Ecommerce brands on Amazon can earn up to 5X ROI on the Refersion Affiliate Marketing Platform.”
Refersion says eCommerce brands in search of a tool to scale their Amazon sales through affiliate marketing can rely on its solution to build profitable affiliate relationships. They can enjoy increased sales with higher organic product search ranking. Through the customisation and automation features in Refersion’s platform, merchants gain the ability to create custom commissions and rewards for affiliates in search of direct partnerships. With new affiliates driving high-converting external traffic, eCommerce brands reap the benefits of improved organic page rankings.
Higher ROI opportunity
Amazon Connect also provides eCommerce brands with a higher ROI opportunity and more competitive commissions for affiliates. Instead of paying per click with Amazon’s Sponsored Products services, Refersion supports Amazon sellers to pay per conversion. They also gain the opportunity to generate more than 5X their overall platform ROI. Similarly, brands can leverage Amazon’s Brand Referral Bonus, a 10% commission on organically generated conversions in Amazon. Amazon will pay merchants 10% commission on the cart, allowing them to pay affiliates more and attract top affiliate talent. At the same time enjoying Amazon’s high checkout conversion rates, 10-15% for Amazon vs. 2% for DTC eCommerce platforms.
Amazon Connect by Refersion, is a cost-effective way for Amazon brand registered eCommerce brands to scale their storefront revenue. Refersion says it provides an opportunity to partner directly with top-performing publishers and affiliates to pay less for conversions. In addition to driving more sales and tracking it all in a simplified and streamlined affiliate marketing platform.
Affiliate marketing – a performance-based marketing in which a business rewards affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing may overlap with other Internet marketing methods. This includes organic search engine optimisation (SEO), paid search engine marketing (Pay-Per-Click), e-mail marketing, content marketing, and display advertising.
Enterprise Times: What this means for business.
Affiliate marketing is often treated as a Cinderella activity in digital marketing. With US affiliate marketing spend expected to top $8 billion in 2022. Providing an affiliate campaign alongside other traditional marketing activities is now a standard practice for eCommerce brands. It is a particularly useful technique to offset rising costs of advertising and increased competition for organic rankings within Amazon Marketplace. Furthermore, there’s trouble in that proverbial digital paradise. With paid media acquisition facing headwinds, the lack of targeting due to emerging privacy issues and new regulatory requirements. Refersion says its new solution helps brands scale a 5x ROI sales channel with top-performing affiliate programmes. This may unlock affiliate marketing growth for multi-channel eCommerce brands on platforms like Amazon and Shopify.
