GoCardless announced that it has extended its partnership with Intuit QuickBooks. GoCardless first integrated its solution to Intuit QuickBooks for the UK marketplace in 2016. It has now been announced that GoCardless is available through the Intuit QuickBooks marketplaces in both Australia and the United States.
The GoCardless listing in The Australian marketplace already has a five-star review and is now available to over 255,000 other QuickBooks users in the country. GoCardless offers them a way of collecting Direct Debit payments and cutting down accounts payable processes. The early adopter, “HenryBurton”, noted, “I’ve been waiting for this integration to be live, it makes getting paid automatically so easy!”
How does it work
GoCardless has a direct integration with QuickBooks. Using the integration, QuickBooks users can take advantage of the GoCardless bank-to-bank payment platform. GoCardless uses ACH Debit to automatically collect payments from a customer’s bank account on the date that an invoice is due. Once transferred, the amounts are reconciled automatically on the QuickBooks platform. Not only does this improve cash flow by receiving the money immediately, but it also eliminates the administration of reconciliation that, for some organisations, takes up time.
Besides the time advantage, direct debits also cost much less than credit card payments to process. Using GoCardless, small businesses can offer secure and seamless payment experiences which reduce fraud through stolen credit cards and also the administrative task of updating details. The direct debit once setup also means that customers do not have to enter bank details for every transaction.
For vendors, it also reduces churn with already authorised payments and also reduces the risk of later or failed payments with details already confirmed.
Seb Hempstead, VP of Partnerships at GoCardless, said, “Our partnership with Intuit Quickbooks is one way we can make life easier for small businesses in this tough economic environment. By reducing late and failed payments – plus the associated admin – and enabling automatic reconciliation, we can free up cash flow and keep costs down. This means that SMBs can spend more time growing their business.
“We’re excited to launch our apps in Australia and the US. Not only does this build on our long-standing relationship with Intuit QuickBooks, it also underscores our commitment to bringing the benefits of bank payments to small businesses everywhere.”
Enterprise Times: What does this mean
Founded in 2011, GoCardless launched its first service in the UK in 2013 and expanded across Europe in the following years. It launched in the US in 2018 and Australia and New Zealand in 2020. This latest expansion of its partnership is significant for the reach that it will now have in the US. Where QuickBooks is the dominant accounting solution for small businesses. In ANZ, it has 9% of the market, third behind Xero and MYOB. ( Source 2020 Codat)
Having a listing on the marketplace is a first step, however. It now needs to attract more customers to its payment solution.
