PriceSpider has announced a new partnership with It’sRapid, a pioneer in AI-driven creative automation for eCommerce content and retail media. It’sRapid aims to provide seamless and rapid content creation for shoppable campaigns. The integration allows brands to generate customer-facing copy and assets for social media, landing and product detail pages and more. The company says this is up to 80% faster than category rivals.
The partnership aims to reshape the in-store payments landscape, offering convenience, efficiency and innovation for European consumers and retailers
The typical creative process can take weeks to months from content ideation and development to approval. Taking advantage of this new PriceSpider-It’sRapid partnership, brands can create banners, images and shoppable videos in minutes for retail media. Additionally, product detail pages and email campaigns. By unlocking new capabilities with industry-leading partners, brands can build and deploy consistent, vibrant shopping experiences with PriceSpider that align with brand themes. Additionally, brands can quickly update content to take advantage of micro-seasons while maintaining consistency across brand assets.
The cornerstones of brand success
“Consistency and the ability to operate with agility are the cornerstones of brand success in today’s digital landscape. On an endless digital shelf, it’s more important than ever for brands to deliver uniformity in messaging and imagery across platforms,” said Anthony Ferry, CEO of PriceSpider. “We are delighted to partner with It’sRapid to help brands seamlessly generate content and stay ahead in today’s AI-driven landscape.”
When combined with PriceSpider’s “all-seeing” digital shelf analytics and shoppable campaign technologies, the channel partnership empowers brands to better monitor activity on the digital shelf, while easily generating compelling, uniform content across every channel.
PriceSpider allows brands to conduct A/B testing at scale for creative and assets generated through It’sRapid to measure effectiveness and adjust as needed. Brands can also evaluate creative in real-time against PriceSpider’s campaign performance data across purchase intent, conversion, sales and more.
“PriceSpider has advanced the industry with its shoppable solutions that enable brands to build and launch customised and shoppable campaigns. So, it felt like a natural fit to integrate our solutions to expedite creative content development,” said David Feinleib, Founder and CEO of It’sRapid. “The integration helps brands build cohesive campaigns and maintain a strong online presence. Moreover, keeping costs down during a time where every minute and dollar counts.”
This news builds on PriceSpider’s brand platform innovations announced in March to help brands convert shoppers. The release included automatic product listing updates, a refreshed data-sharing platform and a ‘Click to Retailer’ feature. In January, PriceSpider launched a Global Strategic Programme, a comprehensive initiative tailored to meet the diverse needs of global brands in eCommerce. The launch of this programme is expected to provide strategic account partnerships and insights to connect retailers with customers globally.
Enterprise Times: What this means for businesses
PriceSpiders’s channel partnership aims to help brands integrate with It’sRapid to tap into best-in-class offerings and tools for campaign management. The company continues to drive innovation with a focus on future acceleration. The partnership aims to make it easier for eCommerce brands to generate images, videos and product descriptions at scale.
The companies say it is committed to providing brands worldwide with strategic insights. PriceSpider says the innovations emphasise the company’s commitment in the brand commerce space. Furthermore, the company says it holds more retailer relationships in more countries than anyone else. This will be needed in today’s eCommerce marketplace.
Increasingly online shoppers are constantly in discovery mode. Online buyers are constantly researching and buying products from online adverts, influencers, emails, websites and social platforms. Therefore, any tools that provide a better customer journey from discovery to the shopping cart. The partnership with It’sRapid indicates that PriceSpider is still serious about its position in the brand commerce space. The company continues to expand its network of channel partnerships.
